Why I Wore One Dress for a Year

The Uniform Project, founder Sheena Matheiken


Sheena Matheiken founded the Uniform Project, an online creative platform that uses fashion as a vehicle to propagate sustainability and social responsibility in our consumer culture. More…

About This Talk

In my talk about the Uniform Project and emerging models of creative enterprise, I share my motivations behind starting U.P and how we succeeded in creating a worldwide platform without the aid of traditional marketing. The viral success of the U.P rests solely on the power of the social web and has resulted in a loyal community that spans the globe.